You have been asked to write a case study on a company of your choice. The case study must include the followings:

You have been asked to write a case study on a company of your choice. The case study must include the followings:

 

  1. Abstract: As part of your abstract, tell your short and sweet story in maximum 200 words – remember less is more but clarity is the key (10%).

 

  1. Title and Introduction: A catchy title (e.g. innovation sparks movie magic in case of a case study written on Pixar) and brief introduction of the company and its business (10%).

 

  1. Strategic Vocabularies: A critical analysis of how the mission, vision, values and slogan (if any) of the company contribute towards promoting a culture that leverages innovation (10%).

 

  1. Culture Driven Innovation: Explain the culture of the company in a compelling way and find its link to innovation (10%).

 

  1. NPD Process: Explain innovation /product development process of the company (10%).

 

  1. Innovation Strategy: Explain company’s innovation strategy/ rules of innovation (10%).

 

  1. Attitude to Risk-taking: Explain company’s risk taking attitude and to what extent it facilitates to innovation (10%).

 

  1. Recommendations: Showing your analytical, cognitive, creative and research skills make recommendations for the company as to how a more innovative culture can be developed – (10%).

 

  1. Reflection: How you were challenged while completing this coursework and what you learnt; what went well, what went wrong and what will you do in retrospect (10%).

 

  1. References: Evidence of secondary research supported by citations within the paper and by the list of references at the end of the paper (10%).

Layout

There is no set layout. You have the freedom to design the case study that will be used by the company as a marketing material. Be creative.

 

Skills Advice

 

Refer to your material provided in your skills modules to make sure that you have conformed to academic conventions.  Pay particular attention to:

 

  • Your introduction
  • Your conclusion
  • The use of headings and/or signpost words
  • Paragraph structure