emphasis upon the significance of the concept of glocalization

My emphasis upon the significance of the concept of
glocalization has arisen mainly from what I perceive to
be major weaknesses in much of the employment of
the term ‘globalization’. In particular, I have tried to
transcend the tendency to cast the idea of globalization
as inevitably in tension with the idea of localization.
I have instead maintained that globalization – in the
broadest sense, the compression of the world – has
involved and increasingly involves the creation and the
incorporation of locality, processes which themselves
largely shape, in turn, the compression of the world as
a whole. Even though we are, for various reasons, likely
to continue to use the concept of globalization, it might
well be preferable to replace it for certain purposes
with the concept of glocalization. The latter concept
has the definite advantage of making the concern with
space as important as the focus upon temporal issues.
At the same time emphasis upon the global condition –
that is, upon globality – further constrains us to make
our analysis and interpretation of the contemporary
world both spatial and temporal, geographical as well
as historical.