- In response to a given scenario, develop a research question hierarchy, determine how you would gather and assess qualitative data, and analyze ethical issues that may present themselves. Compile your work into a 1–2 page analysis with a recommendation based on your results.
Note: The assessments in this course build upon each other, so you are strongly encouraged to complete them in sequence.
Sometimes, a manager requires data that is not readily available, or is not in a form suitable to decision analysis. There are techniques and tools for gathering data where none has been collected before. Hence, qualitative analysis is an important tool for a successful manager to be able to use.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
- Competency 1: Evaluate the quality and fit of data for use in business analysis.
- Analyze ethical considerations in the collection and analysis of qualitative data to support business decision making.
- Competency 4: Assess the use of qualitative data to support business decision-making.
- Develop a research question hierarchy to clarify the purpose of qualitative research.
- Assess qualitative data for fit in analysis.
- Evaluate qualitative data collection and analysis methods.
- Competency 5: Apply data analysis to general business management planning and decision making.
- Compile findings into a management report with details for recommended actions.
- Competency 6: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
- Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Check Your ProgressUse this online tool to track your performance and progress through your course.
Questions to Consider
To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.
- What is the fundamental difference between qualitative and quantitative research?
- Many people in upper management positions are more at ease with quantitative data than qualitative data. How might you persuade them to view qualitative data differently?
The resources provided here are optional. You may use other resources of your choice to prepare for this assessment; However, you will need to ensure that they are appropriate, credible, and valid. They provide helpful information about the topics in this unit. The MBA-FP6018 – Data Analysis for Business Decisions Library Guide can help direct your research. The Supplemental Resources and Research Resources, both linked from the left navigation menu in your courseroom, provide additional resources to help support you.
This article discusses changes in the real estate broker’s position.
- Fletcher, J. (2007, October 5). The home front: The gofer broker. The Wall Street Journal, pp. W1.
Additional Resources for Further Exploration
Quantitative and Qualitative Research Methods
This animation provides an overview of qualitative and quantitative research and compares their different purposes and forms.
This illustration provides an easy way to compare these three research methodologies, their purposes, data collected, data collection formats, and so on.
The article discusses the ethics of covert research.
- Spicker, P. (2011). Ethical covert research. Sociology, 45(1), 118–133.
The intent of this article is to provide readers with an overview of how and when qualitative research methods should be used.
- Garcia, D., & Gluesing, J. C. (2013). Qualitative research methods in international organizational change research. Journal of Organizational Change Management, 26(2), 423–444.
The purpose of this chapter is to assist with interpreting and analyzing collected data.
- Wilkinson, D. (2000). Excerpt in Researcher’s toolkit: The complete guide to practitioner research. Florence, KY: Routledge.
- Chapter 6 “Analyzing Data”. pages 77-95
The following chapter in the textbook discusses qualitative research methods.
- Willis, J. J., Mukta, J., & Nilakanta, R. (2008). Chapter 8: Qualitative research methods. Research methods for educational technology: Qualitative research methods for education and instructional technology. Charlotte, NC: Information Age Publishing.
- Chapter 8 “Qualitative Research Methods”. pages 199-256
The following media piece provides a framework in a step-by-step manner for using quantitative and qualitative research approaches within the same study.
- Onwuegbuzie, T. (Producer). (2009, August 7). Mixed methods research [Video] | Transcript. Retrieved from http://videolectures.net/ssmt09_onwuegbuzie_mmr
- Assessment Instructions
Before beginning this assessment, use the Capella library guide and the resources for this course to locate peer-reviewed articles that describe the value of qualitative research methods or the ethics involved in conducting qualitative surveys. You will use this information to address the scenario for this assessment.
Practical Application Scenario
Suppose you are a manager at a multimillion-dollar real estate company. You have been entrusted to research the changing relationship between real estate agents and their clients and to make a recommendation to your organization’s leaders for addressing the growing demands on real estate agents.
- Develop a research question hierarchy for this endeavor.
- Consider different types of qualitative data collection and analysis methods, and the ways in which they can support business decision making and strategies. How would you gather and assess qualitative data to support business decision making?
- Analyze the ethical issues, if any, that should concern you in undertaking this initiative.
Compile your work into a 1–2 page Microsoft Word file, pasting in any tables or charts you may have used to support your statements.