Business objectives

E-commerce 101 Assignment

Assignment Purposes:

1. Evaluate the characteristics of e-commerce. 2. Demonstrate effective use of technology for communication. 3. Evaluate the effectiveness of an e-commerce Web site. 4. Explain the security and threats in the e-commerce environment. 5. Analyze basic concepts of consumer behavior and purchasing decisions. 6. To apply critical thinking by the students.

Assignment Workload:

 This assignment is an individual assignment.

 The word count for this assignment must be between 2500 to 3000 words.

Assignment Objectives & Requirements:

1. To create a new E-commerce business, which is located in the Kingdom of Saudi Arabia, which include the followings:

a. Introduction about your business. b. Product and type of services. c. Business statement. d. Business vision. e. Business objective.

2. To explain your business E-commerce processes. 3. To apply a SWOT analysis to your business. 4. Building the E-commerce website.

a. How it will look likes in terms of design and format (draft). 5. Student is required to explain its E-commerce system functionality, such as:

a. The product menu will show all the product we have in stoke. b. The contact button will have all the company contact details, social media links

Facebook, Instagram, etc. 6. System design (Picture attachment). 7. Determine the suitable software and hardware needed with an explanation on why it’s

needed. a. What type of functionality needed in your website, such as CRM? b. What type of hardware needed? Do you need a server or it will be in the cloud?

8. Identifying security issues as well as how to avoid it. a. What type of security? To whom or to what? b. Potential threats to your website?

c. Recommendation. 9. Categorize marketing and advertising strategy and method.

a. Demographic. b. Marketing method. c. Social media. d. Local marketing. e. Multichannel marketing.

10. Describe what are the ethics and laws within your E-commerce Website. 11. Conclude your report.

Assignment Submission:

 There will be three submissions for this assignment as the following:

Submission Week Due Date Point covered Marks

First Submission After the exam week 1,2,3,4 & 5 10

Final Submission End of the semester All 10

 The submission method will be through blackboard.

Assignment regulation:

 All students are encouraged to use their own word.

 Student must apply any recognized Academic Referencing Style within their reports.

 Student is allowed to cite 10% from the word limit (3000 word limit means 300 words can be cited).

 A mark of zero will be given for any submission that includes copying from other resource without referencing it.

Assignment Criterion sheet:

Criterion 7: 85%-100% 6: 75%-84% 5: 65%-74% 4: 50%-64% Refer / Fail: 0%-49%

Understanding of the


The ability to:

Select an e-commerce

business field.

Describe information


Selects an interesting and

approachable E-commerce business


Confidently contextualises the

operating environment

Authoritatively discusses the e-

commerce business field in the

context of E-commerce principles.

Selects an interesting E-commerce

business field but might not have

much externally available

information to analyze

Provides sufficient contextualisation

of operating environment

Discusses the E-commerce business

field in the context of E-commerce


Selects an e-commerce business

Contextualises the operating


Only briefly discusses the e-

commerce business field in the

context of E-commerce principles.

Selects an e-commerce business

Very descriptive overview of

information environment without

any insightful commentary

Does not select an appropriate e-

commerce business.

Does not describe the information

environment sufficiently

Does not provide analysis or

commentary of any kind

Use of literature /

evidence of reading

The ability to:

research the topic

draw on an appropriate

range of authoritative


Analyse / critique


environment through

application of literature

Evidence of wide reading, drawing on

an impressive range of sources.

Demonstrates critical appraisal of

literature through consistently

relevant, current and authoritative


Information is synthesised and

applied in a seamless manner to

provide insightful analysis and critical

commentary on information


Evidence of independent research.

Appraisal of the literature gained

from a variety of authoritative and

relevant sources.

Information synthesised and

provides some analysis and critical

commentary about information


Draws primarily on recommended

readings, with limited independent


Limited analysis and critical


No independent research, relying on

recommended readings.

Literature is presented uncritically,

in a purely descriptive way.

No evidence of literature being

consulted, or irrelevant to the topic.