(Three hours; 3 credits). This course examines mass media and the social, economic and
psychological roles and impacts that they have in different societies. Emphasis will be
placed on how media shape perceptions about race, religion, gender, ability, sexual
orientation, etc. Students will learn how media shape our perceptions about other nations
and shape other nations’ perceptions about us. Students will also learn the roles media play
in helping to shape and reflect culture and the important roles that media consumers play
in the mass communication process. [Formerly BROA 200/TELC 202]
REQUIRED TEXTBOOK & OTHER REQUIRED MATERIALS
Straubhaar, J. and LaRose, R.: Media Now: Understanding Media, Culture and Technology.
Belmont, Ca.: Thompson & Wadsworth. 10th
YouTube and other social media platforms will be necessary
Students are encouraged to read a daily newspaper such as USA Today, The Washington
Post, or The Baltimore Sun. Electronic versions are okay.
Daily television broadcast news programming is also recommended to help students
remain aware of current events.
The instructor will supply additional readings, as necessary.
● Introduce students to an overview history of the rise of mass media and journalism
in the United States and the attendant histories, theories and increasing diversity of
issues facing those practicing journalism or seeking to interpret their media
● Introduce competing views of the impact or political purpose(s) of mass media
Student learning outcomes upon completion of this course are:
● Learn the general origins and rise of the press in the United States, including the
development of partisan, professional and dissident presses, as well as, the
development of core press ideals of “free speech” and “objectivity”
● Demonstrate an understanding of the influence on journalism, mass media and
communication studies of professionals and corporations
● Reflect critically on debates and issues regarding the relationship held between the
state, media/journalism institutions and various ethnic, religious/atheistic, sexual
orientation “minority” groups
● Effectively apply various dominant and marginalized theoretical approaches to the
study of mass media and journalism practice
● Demonstrate and understanding of ethical dilemmas and challenges facing diversity
(political/ideological, as well as, racial/ethnic, religious, etc.), accuracy, truth and
ACEJMC PROFESSIONAL VALUES & COMPETENCIES THE COURSE WILL ADDRESS
● Demonstrate an understanding of the historical role of media and society
● Effectively apply concepts of diverse cultural perspectives
● Demonstrate and apply concepts of global cultural perspectives
● Write using correct and clear writing in forms and styles appropriate for
communication professionals, audiences and purposes they serve
(See Course Mapping for additional information)
COURSE ASSIGNMENTS & THEIR VALUES
Grades will be calculated according to the following ranges: A = 90-100, B = 80-89, C =
70-79, D = 60-69 and F = 0-59. You are reminded that you must earn a grade of C or better
if this is a course required by or applied to your major.
A = Mastery of course content at the highest level of attainment that can reasonably be
expected of students at a given stage of development. The A grade reflects that the student
has shown outstanding promise in the aspect of the discipline under study.
B = Strong performance demonstrating a high level of attainment for a student at a given
stage of development. The B grade reflects that the student has shown promise in the
aspect of the discipline under study.
C = A totally acceptable performance demonstrating an adequate level of attainment for a
student at a given stage of development.
D = A marginal performance in the required work demonstrating a minimal passing level of
attainment for a student at a given stage of development. The D grade reflects that the
student has given no evidence of prospective growth in the discipline.
F = An unacceptable performance.